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  1. Home /
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  3. Vol. 13 No. 3 (2023)

Vol. 13 No. 3 (2023)

Published: 2023-05-15

Articles

  • Cross-cultural Negotiation Conflicts: The Myanmar Case

    Annamaria Sasne Grosz, Laszlo Jozsa, Sandi Maung
    1-8
    • FULL TEXT
  • Brand Name Language: Is it True That Foreign Brand Names are More Qualified, Luxurious and Modern?

    Sutisna Sutisna, Tata Rustandi
    9-15
    • FULL TEXT
  • Examining the Impact of Sensory Marketing on Young Consumers: A McDonald’s Case Study

    Vusumuzi David Mbatha, Aaron Koopman, Tinashe Chuchu
    16-24
    • FULL TEXT
  • Exploration of Salt Farmers’ E-Marketing Strategy: A Lesson from Madura Island, Indonesia

    Fathor AS, Fatimatul Fatmariyah
    25-32
    • FULL TEXT

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Online ISSN : 2146-4405
Creative Commons License IRMM is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

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