Vol. 15 No. 2 (2025)

Articles

• The Impact of AI-driven Strategy on Salespeople Training and Performance

  Mahmoud Alghizzawi, Zahid Hussain, Ghaith Abualfalayeh, Ibrahim A. Abu-AlSondos, Mohammad Alqsass, Elham Mahmoud Chehaimi

  1-11

  • FULL TEXT

• Emotional Intelligence as a Mediator between Personality Traits and Digital Literacy in Enhancing Customer-Oriented Behavior among Nursing Students in Malaysia

  Aervina Misron, Ong Choon Hee, GholamReza Zandi

  12-19

  • FULL TEXT

• Leadership Dynamics in Government Institutions: The Paradox of Performance and Innovation under Bureaucratic Structures

  Aisyah Aisyah, Prihatin Lumbanraja, Yeni Absah, Amlys Syahputra Silalahi

  20-31

  • FULL TEXT

• Eco-Friendly Fashion and Personal Values: Revealing the Hidden Forces behind Attitudes and Purchase Intentions

  Yossie Rossanty, Muhammad Dharma Tuah Putra Nasution

  32-44

  • FULL TEXT

• Politics in Organizations and Their Effect on Performance

  Ahmad Albloush, Khalid K. Alharbi, Mahmoud Alghizzawi, Zaid Ahmad Alabaddi, Ibrahim A. Abu-AlSondos

  45-50

  • FULL TEXT

• The Competitiveness of the Indonesian Medium High Technology Sector: Robust Least Squares and Fully Modified Ordinary Least Squares Approach

  Heru Wahyudi, Thomas Andrian, Driya Wiryawan, Sandra Mei Leny, Winda Rika Lestari

  51-59

  • FULL TEXT

• The Impact of Legal Auditors on Financial Reports Quality in Jordanian Companies

  Baker Akram Falah Jarah, Emran Abdulsalam Alzubi, Khaled Mohammad Khwaileh, Mohannad Mohammad Ebbini, Mamoun. M. A. Alqudah, Mohammad Suleiman Jaradat

  60-70

  • FULL TEXT

• What Factors Influence Entrepreneurship? Evidence from Urban Malawi

  Steve Matuntha, Fredrick Mangwaya Banda

  71-76

  • FULL TEXT

• The Impact of Digital Communication on Customer Loyalty through the Relationship between Brand and Customer, and Customer Citizenship Behavior

  Sy Nguyen Tran

  77-84

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• Experience Economy in Green Marketing Perspective and Its Influence on Sustainability-Oriented Loyalty of Tourists in Wetland Tourism Park with Environmental-Based View Theory Approach

  Muhammad Naparin

  85-94

  • FULL TEXT

• Exploring the Influence of Vlogger Attributes on Followers Purchase Intentions: The Moderating Effect of Parasocial Interaction

  Hajira Atta, Naeem Ahmad, Mosab I. Tabash, Manishkumar Varma, Yasmeen Elsantil

  95-104

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• Corporate Governance Attributes and CEO Turnover: Evidence from a Frontier Market

  Azhaar Lajmi, Mejda Dakhlaoui, Ines Ben Flah, Khawla Arfaoui

  105-114

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• Pilgrimage Tourism in Tamil Nadu: A Research on Tourist Attitudes and Motivations for Revisit Intention

  R. Shanthi, D. Rajakumari

  115-122

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• The Transmission Medium of Rumors, and How Does it Affect Stockpiling and Price Hikes for Consumer Goods

  Shekh Md. Sahiduj Jaman, Mst. Rinu Fatema, Khalid Imran, Lima Nasrin Eni, Most. Sharmin Aktar, Md. Asaduzzaman Babu, Md. Abdur Rouf

  123-131

  • FULL TEXT

• Investigating Factors Influencing Decision Makers to Adopt Accreditation Information System Using Multi Theory of Technology Acceptance Model, Resource Dependence Theory, and Technology-Organization-Environment: Evidence from Indonesian Private Universities

  Arif Hartono, Ratna Roostika, Istyakara Muslichah

  132-145

  • FULL TEXT

• Green Innovation and the Profitability of Manufacturing Firms: The Moderating Role of Intelligence Generation

  John Kwame Akuma, Derrick Nukunu Akude, Emmanuel Kwaning, Isaac Kwame Amoah-Ahinful

  146-156

  • FULL TEXT

• The Impact of Supply Chain Integration via Mediator—Supply Chain Resilience—on Improvement in the Performance of Manufacturing Sectors

  Majd Omoush

  157-170

  • FULL TEXT

• Impact of Entrepreneurial Orientation Dimensions-Innovation, proactiveness and Risk-taking on Social Performance of Small and Medium Enterprises: Does Charismatic Leadership Moderate These Relationships?

  Yahya Ali Al-Dhobee, Majed Goail, Safwan Al-Dhobee

  171-179

  • FULL TEXT

• Big Data Backed Business Intelligence to Upthrust Commercial Banks Decision-Making Processes

  Abeer Sultan Altarawneh, Hasan Khaled AlAwamleh, Fawwaz Tawfiq Awamleh, Ala Nihad Bustami

  180-188

  • FULL TEXT

• Social Media Marketing Effort in Impacting the Intention of Purchase of Green Cosmetics by Indian Consumers

  Asma Unnisa Begum I., R. Kalpana

  189-199

  • FULL TEXT

• Pros and Cons of using Artificial Intelligence in Accounting: The Dual effect and Financial Control

  Mohammad A. Altawalbeh, Yaser S. Al Frijat, Mohammad E. Alhajaya

  200-208

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• Deep Dive into Food Truck Research: An Overview of Bibliometric Analysis and Scoping Review Evidence

  Ajay Adithya Manoharan, Geetha Rangaswamy, Gurupandi Muthhukkannu, Sundar Sabapathi, Kiruthika Anandharaman, T. N. Aazib Afraz

  209-223

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• The Effect of Content Duration and Subtitles of TikTok Live Social Media Marketing on Word of Mouth Online Halal Fashion Products

  Azhar Alam, Lita Cahya Bulan, Lukmanul Hakim

  224-229

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• A Study on the Impact of Financial Socialization and Financial Management Behavior on Start-up Intention: Mediating Effect of Entrepreneurship

  Gyung-Lan Kang, Cheol-Woo Park, Seung-Hwan Jang

  230-239

  • FULL TEXT

• Sustainable Labelling on Packaging: Does It Impact Purchase Behavior?

  Aervina Misron, Normaziah Che Musa, Muhammad Syafiq Salleh, GholamReza Zandi

  240-253

  • FULL TEXT

• Fraud Detection Unveiled: How Audit Quality Shapes Auditors’ Detection Capabilities?

  Sugeng Riadi, Elviona Putri Nurrahmadini, Dahyang Ika Leni Wijayani, Fandy Bestario Harlan

  254-261

  • FULL TEXT

• The Impact of Cultural Distance and Political Risk on SMEs’ Internationalization Strategies: The Case of SMEs in the UAE and Lebanon

  Walid Slaiby, Fadia Matta

  262-272

  • FULL TEXT

• Factors Impacting Consumers’ Continuance Intention for Online Food Delivery Services in Turkey

  Mehmet Ozan Karahan

  273-284

  • FULL TEXT

• The Impact of Job Security on Turnover Intention: The Moderating Role of Compensation System and Performance Appraisal in Post COVID-19

  Bayar Mohamed Rasheed Marane, Zeravan Abdulmuhsen Asaad

  285-299

  • FULL TEXT

• Exploring the Nexus between the Antecedents, Public Management Reforms and Ethical Standards in Public Service: The Case of the United Arab Emirates

  Abu Elias Sarker, Aaesha Almehrzi, Sabaa Sayed, Syed Awais Ahmad Tipu

  300-309

  • FULL TEXT

• The Effectiveness of Data Analytics Tools in the Implementation of Human Resource Management Strategies

  Dmytro Kobets, Krystyna Kovalska, Nataliia Zozulia, Tamara Lozynska, Mariia Zaslavska

  310-316

  • FULL TEXT

• A Mixed-Method Approach on the Evolution of Influencer Marketing and Its Ethical Consideration in UAE

  Saleem Mushtaq, Beenish Shameem, Haitham M. Alzoubi, Barween Al Kurdi, Shanmugan Joghee, Samer Hamadneh

  317-330

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• The Vampire Effect: The Role of Humour and Involvement Level in Advertisement Recall and Recognition

  Thomas Dobbelstein, Teresa Oberluggauer, Roger B. Mason

  331-342

  • FULL TEXT

• Unveiling the Role of Artificial Intelligence: Navigating Personalized Content Marketing, Customer Engagement, and Commitment with Data Transparency and Security

  Haitham M. Alzoubi, Beenish Shameem, Saleem Mushtaq, Barween Al Kurdi, Shanmugan Joghee, Samer Hamadneh

  343-355

  • FULL TEXT

• The Impact of Social Media Marketing (Twitter) on the UAE Youth’s Engagement and E-Word of Mouth: A Practical Study

  Shaima Abdalla Almarzoqi, Mian Ajmal, Muhammad Alshurideh

  356-364

  • FULL TEXT

• Predictive Analytics in Portfolio Management: A Fusion of AI and Investment Economics for Optimal Risk-Return Trade-Offs

  Sandia Alfzari, Mohammad Al-Shboul, Muhammad Alshurideh

  365-380

  • FULL TEXT

• The Impact of Strategic Agility on the Effectiveness of Decision-Making Process

  Mahmoud Hussein Ab Joma, Ahmad Albloush, Salman M. Abu Lehyeh

  381-389

  • FULL TEXT

• Unveiling the Nexus: Exploring How Demographic Factors Shape Work-Life Balance for Women Professionals

  Shagufta Ali, Azra Ishrat, Tripti Barthwal, Naghma Ali, Rashika Rajan Singh, Anjali Singh

  390-394

  • FULL TEXT

• Meticulously Study Using Bibliometric Analysis on Factors That Affecting the Performance of Small and Medium Enterprises

  Abdullah Sulayman Meelad, Ali Khatibi, Jacquline Tham, S. M. Ferdous Azam

  395-405

  • FULL TEXT

• An Empirical Study on Investor Awareness and the Impact of Cryptocurrency

  D. Mythili, M. Ganeshwari, Suleiman Ibrahim Mohammad, B. Merceline Anitha, D. Divya, Asokan Vasudevan

  406-415

  • FULL TEXT