Accounting for Marketing: Marketing Performance Through Financial Results

Authors

  • Levent KOSAN Mersin University

Abstract

Accounting, especially strategic management accounting, provides significant contributions to companies for decisions in environments of intense competition. Accounting, which has positive effects of company strategy development and management, has become a required facet of marketing, another area that has gained significance. The aim of this study is to assess the contributions of accounting to marketing performance management and other areas related to marketing development and to evaluate the relationship and synergies between marketing and accounting with comparative examples.  Keywords: strategic managerial accounting; performance measurement; marketing accounting JEL Classifications: M310; M410

Downloads

Download data is not yet available.

Downloads

Published

2014-10-19

How to Cite

KOSAN, L. (2014). Accounting for Marketing: Marketing Performance Through Financial Results. International Review of Management and Marketing, 4(4), 276–283. Retrieved from https://econjournals.net.tr/index.php/irmm/article/view/955

Issue

Section

Articles
Views
  • Abstract 176
  • PDF 363