Pilgrimage Tourism in Tamil Nadu: A Research on Tourist Attitudes and Motivations for Revisit Intention

Abstract

Finding the motivational factors and examining their influence on pilgrims’ behavioural intentions at Heritage temples, one of the most well-known Buddhist holy places in India, is the aim of this study. Exploratory factor analysis (EFA) was used to identify religious motivational items based on prior research in order to accomplish this goal. Confirmatory factor analysis was used to test the three-component model that the EFA produced. Religious belief, service quality, and the history, architecture, and cultural features of religious institutions were the religious motivational variables that were found. Structural equation modelling was used to further explore the role of these motivating elements and their impact on behavioural intention. According to the study’s findings, religious belief is the second most important motivating element influencing religious tourists’ behavioural intentions at Heritage temples, after service quality. However, tourists’ behavioural intentions were not significantly impacted by the heritage temples’ history, architecture, or cultural features. According to the report, service providers at this location should focus more on improving the quality of their offerings.