Evolution of Capabilities in the Discovery Cycle of an Innovation in the Pharmaceutical Market

Authors

  • Claudimar Pereira Da Veiga Pontifical Catholic University of Paraná - PUCPR
  • Cássia Rita Pereira Da Veiga Pontifical Catholic University of Paraná - PUCPR
  • Mônica Maier Giacomini Federal University of Paraná - UFPR
  • Heitor Takashi Kato Pontifical Catholic University of Paraná - PUCPR
  • Jansen Maia Del Corso Pontifical University of Paraná - PUCPR

Abstract

The objective of this study is to analyze the evolution of dynamic capabilities in the discovery cycle of an innovation in the pharmaceutical market of erectile dysfunction in the period of twenty years. To achieve this, two distinct and complementary concepts were applied: models of March (1991) to exploitative and explorative discovery in the organizational learning process and the three components of dynamic capabilities. The result showed that the components of the capabilities may be identified in the discovery cycle of Viagra®. The study confirms the existence of a stock of knowledge among the companies in the pharmaceutical market of erectile dysfunction as well as a large absorptive capacity among all of them.Keywords: Marketing; Innovation; Pharmaceutical industry; Property Intellectual.JEL Classifications: M1; M3; M19

Downloads

Download data is not yet available.

Author Biographies

Claudimar Pereira Da Veiga, Pontifical Catholic University of Paraná - PUCPR

Post graduate program in management - PPAD

Cássia Rita Pereira Da Veiga, Pontifical Catholic University of Paraná - PUCPR

Ph.D. Student in Business Management

Mônica Maier Giacomini, Federal University of Paraná - UFPR

Ph.D. Student in Business Management

Heitor Takashi Kato, Pontifical Catholic University of Paraná - PUCPR

Ph.D. in Administration

Jansen Maia Del Corso, Pontifical University of Paraná - PUCPR

Ph.D in Business Administration

Downloads

Published

2015-07-14

How to Cite

Da Veiga, C. P., Da Veiga, C. R. P., Giacomini, M. M., Kato, H. T., & Del Corso, J. M. (2015). Evolution of Capabilities in the Discovery Cycle of an Innovation in the Pharmaceutical Market. International Review of Management and Marketing, 5(3), 141–153. Retrieved from https://econjournals.net.tr/index.php/irmm/article/view/1289

Issue

Section

Articles
Views
  • Abstract 145
  • PDF 137