Mostert P, Naude T. Exploring the Antecedents and Brand Avoidance as the Outcome, of Identity Incongruity. IRMM [Internet]. 2022 Jul. 19 [cited 2024 Dec. 24];12(4):10-8. Available from: https://econjournals.net.tr/index.php/irmm/article/view/13179