1.
Dobbelstein T, Oberluggauer T, Mason RB. The Vampire Effect: The Role of Humour and Involvement Level in Advertisement Recall and Recognition. IRMM [Internet]. 2025 Feb. 15 [cited 2025 Mar. 3];15(2):331-42. Available from: https://econjournals.net.tr/index.php/irmm/article/view/17896