Afriyie, Samuel, Jianguo Duo, Kingsley Appiah, and Abdul-Aziz Ibn Musah. “The Nexus Between Types of Innovation and Marketing Performance of SME in an Emerging Economy”. International Review of Management and Marketing 8, no. 6 (November 4, 2018): 78–92. Accessed October 7, 2024. https://econjournals.net.tr/index.php/irmm/article/view/7042.