Alkhawaldeh, Abd M., Salniza Md. Salleh, and Fairol Bin Halim. “Brand Equity and Brand Loyalty: New Perspective”. International Review of Management and Marketing 6, no. 4 (October 25, 2016): 722–730. Accessed December 25, 2024. https://econjournals.net.tr/index.php/irmm/article/view/2659.