Rossanty, Yossie, Endang Sulistya Rini, Beby Karina Fawzeea Sembiring, and Amlys Syahputra Silalahi. “Social Media Marketing and Consumer Brand Engagement: Elevating Luxury Perfume Brand Equity”. International Review of Management and Marketing 14, no. 6 (October 31, 2024): 239–254. Accessed December 23, 2024. https://econjournals.net.tr/index.php/irmm/article/view/17229.