Yamoah, Fred Amofa, and David Eshun Yawson. “Assessing Supermarket Food Shopper Reaction to Horsemeat Scandal in the UK”. International Review of Management and Marketing, vol. 4, no. 2, Feb. 2014, pp. 98-107, https://econjournals.net.tr/index.php/irmm/article/view/683.