MADLALA, Phethokuhle; CHIVANDI, Abigail; MAZIRIRI, Eugine Tafadzwa. A Consumer’s Perspective of the Clover Tropika Brand: Building Brand Extensions by Leveraging the Parent Brand’s Reputation. International Review of Management and Marketing, [S. l.], v. 12, n. 6, p. 77–88, 2022. DOI: 10.32479/irmm.13441. Disponível em: https://econjournals.net.tr/index.php/irmm/article/view/13441. Acesso em: 24 dec. 2024.