ALZOUBI, Haitham M.; SHAMEEM, Beenish; MUSHTAQ, Saleem; AL KURDI, Barween; JOGHEE, Shanmugan; HAMADNEH, Samer. Unveiling the Role of Artificial Intelligence: Navigating Personalized Content Marketing, Customer Engagement, and Commitment with Data Transparency and Security. International Review of Management and Marketing, [S. l.], v. 15, n. 2, p. 343–355, 2025. DOI: 10.32479/irmm.18499. Disponível em: https://econjournals.net.tr/index.php/irmm/article/view/18499. Acesso em: 3 mar. 2025.