DOBBELSTEIN, Thomas; OBERLUGGAUER, Teresa; MASON, Roger B. The Vampire Effect: The Role of Humour and Involvement Level in Advertisement Recall and Recognition. International Review of Management and Marketing, [S. l.], v. 15, n. 2, p. 331–342, 2025. DOI: 10.32479/irmm.17896. Disponível em: https://econjournals.net.tr/index.php/irmm/article/view/17896. Acesso em: 3 mar. 2025.