TRAN, Sy Nguyen. The Impact of Digital Communication on Customer Loyalty through the Relationship between Brand and Customer, and Customer Citizenship Behavior. International Review of Management and Marketing, [S. l.], v. 15, n. 2, p. 77–84, 2025. DOI: 10.32479/irmm.17858. Disponível em: https://econjournals.net.tr/index.php/irmm/article/view/17858. Acesso em: 3 mar. 2025.