PUTRA, Aditya Halim Perdana Kusuma; MARIAM, Siti; TAFSIR, Moh.; ROSANTI, Novita. Deciphering the Green Marketing Puzzle: Understanding the Interplay of Green Marketing Strategic Orientation, Attitude towards Green Marketing, Brand Integrity, and Purchase Intention. International Review of Management and Marketing, [S. l.], v. 14, n. 4, p. 210–229, 2024. DOI: 10.32479/irmm.16224. Disponível em: https://econjournals.net.tr/index.php/irmm/article/view/16224. Acesso em: 24 dec. 2024.