Ogunnaike, O. O., Kehinde, O. J., Omoyayi, O. O., Popoola, O. O., & Amoruwa, A. (2017). Conceptualization of the Relationship between Brand Equity and Purchase Behavior. International Review of Management and Marketing, 7(2), 403–408. Retrieved from https://econjournals.net.tr/index.php/irmm/article/view/3963